Target Audience: Athletic community
Product: Gatorade Sports Drink
Product: Gatorade Sports Drink
SOURCE NAME: The Inspiration Room
The target consumer values: athleticism, athletic strength
The target consumer wants: to strengthen their athletic abilities/performance
CLAIM and REASONS:
The consumer should buy Gatorade because it will make you athletic and strong
It will make you perform better
Gatorade will make athletes feel better
Target Audience: Women
Product: Maybelline Mascara
Source: Faithful to Fashion Blog http://faithfultofashion.onsugar.com/Maybelline-New-Sponsor-Fashion-Week-3486142
The target audience values: beauty and fashion
The target audience wants: Long and bold eyelashes to be beautiful
CLAIMS AND REASONS:
The target consumer should buy maybelline mascara because it will make you beautiful and stylish
Long and bold lashes will make you beautiful and stylish
Maybelline mascara makes women beautiful and fashionable
Target Audience: People who want to lose weight
Product: Diet pills
Source: Online Diet Pills website
The target audience values: losing weight, being skinny
The target audience wants: a different body, to weigh less
CLAIMS AND REASONS:
the consumer should buy the diet pills because they are safe and will make you weigh less
The consumer wants to feel good about their body
No comments:
Post a Comment