Different Audiences

Skyy Vodka Ad Aimed at Women 

Skyy Vodka Ad Aimed at Men

The Advertisements I chose to analyze for this assignment are alcohol advertisements for the brand Skyy Vodka. These advertisements originate from magazine pages. Both targeted audiences are the young generation of American people, probably single people in their 20's to 30's (obviously of drinking age.) One advertisement targets young women, the other young single men.

The first advertisement shows the botton half of a well dressed, attractive women. She is wearing all white, looking extremely classy and luxurious as she steps off an airplane in silver shoes. It is a clear, blue, beautiful day. In the botton right corner is a table with the skyy vodka bottle and sophisticated looking wind glass. 

The same theme is implied in the second advertisement. A well dressed man, also with his face hidden, appears to almost be beckoning an attractive, classy woman. He has captured her attention, and in his hand is an alcohol glass. A dark city skyline is shown in the background, implying wealth and sophistication, the type of life-style of perhaps a New York resident. 

I chose these two advertisements because they are clearly targeted differently at men and women. One depicts what a women desires and may be the reason she drinks. She wants to be beautiful, feel luxurious and classy, and catch peoples attention. The man wants to also appear attractive, and achieve the affections of attractive women. I believe I could throughly analyze both advertisements in order to write an analysis on different targeted audiences.